A for startup founders on why it's easier to find good Product Managers and much harder to find good Product Discoverers. Product Discovery & Product Management are two very different skills. (1/6)

(2/6) Product Discovery requires:
* developing an insight-driven hypothesis
* creating and executing tests for the hypothesis
* measuring test results
* course-correcting or doubling down

(3/6) An eventual shift from Product Discovery mode to Product Management mode does need to occur but can take a while.

(4/6) It's possible to be good at both, but rare. In particular, it is possible that someone that is good at Product Discovery can also be(come) a good Product Manager. In my opinion, the reverse Product Management -> Product Discovery is much harder.

(5/6) Product Discovery requires someone that's comfortable working their way through unknowns, willing to fail a lot, and who can see the world differently from what it is. This is a rare skill, and hard to teach.

(6/6) Think hard about whom you need - someone that can discover a product with you, or if you have that skill covered and/or don't need product discovery (which can happen in some cases), or someone that can manage a product for you.