1/ I've been talking a lot lately about how effective @MorningBrew is at delivering a full-funnel marketing solution for our brand partners. Here are a few more of my thoughts on that:

2/ First, delivering content directly to over 1M people DAILY (based on opens) is a phenomenal opportunity and responsibility. It’s also a little crazy to think about, but, it’s great. We also get 5-10 minutes of their time...every day.

3/ From day 1, we’ve been focused on how best to utilize the canvas of our products and growing breadth of our ecosystem by treating the partner’s space in the newsletter, and everywhere, as branded content, and not a traditional ad.

4/ That has allowed us to seamlessly create different kinds of branded content across all of our franchises, mediums and products.

EVERYTHING WE DO IS A FORM OF BRANDED CONTENT, and is designed to be more meaningful and impactful than standard advertising.

5/ I get really excited about this approach to brand partnerships. To my full-funnel point...every day, our “Primary” ad in the newsletter comes with a great Awareness-driving brand logo at the top.

6/ Midway down, we feature a catchy and witty headline, and right below that, a custom image and 150 words of native content, complete with clear calls-to-action at the end.

7/ Through the course of a few minutes of engagement on a Newsletter alone, we’re able to effectively move consumers through a purchase decision funnel...and I think it's hard to imagine a better marriage of a highly engaged mediums in newsletter/email and branded content.