A lot of SaaS landing page advice is aimed at larger (usually funded) startups.

But what if you’re bootstrapping and doing <$5K MRR?

I wanted to improve the Nocodelytics landing page so I studied some fast growing SaaS apps - incl in the no-code space.

Here’s what I learned.👇
1. Be as specific as possible about why your product exists and who it can help.

• Screenshots > illustrations
• Results > features

http://Bannerbear.com  does this really well.
2. Show - don't tell - the value of your product with a demo.

• Make it interactive
• Use multiple demos

http://Jetboost.io  does this amazingly with GIFs and a demo for each main feature.
Bannerbear (again) does this too.

You press one button and the value is immediately clear. 🤯
http://Memberstack.com  uses a few demos as well as this neat little interactive illustration.

(They also do great video walkthroughs for each main feature.)
http://VEED.io  does this brilliantly as well.

The hero section has 2 CTAs. Click either and it immediately jumps into a demo - loading in <2 seconds!
3. Specific landing pages for product features + the results.

• Product: list out the 3 most used features of your product and build a page for each.
• Results: think about the JTBD your product is used for. Build a page for each.

Bannerbear + Memberstack do this very well.
3. Specific landing pages for product features + the results.• Product: list out the 3 most used features of your product and build a page for each.• Results: think about the JTBD your product is used for. Build a page for each.Bannerbear + Memberstack do this very well.
3. Specific landing pages for product features + the results.• Product: list out the 3 most used features of your product and build a page for each.• Results: think about the JTBD your product is used for. Build a page for each.Bannerbear + Memberstack do this very well.
4. Make specific landing pages for things people search for. E.g. features or what they want to achieve.

VEED and @sab8a have been doing this with tremendous results for SEO.

Each page has the same layout but the copy and images are tailored.

Super easy to do with Webflow.
Want to go even further with this?

1. Figure out what people are searching for whilst *on* your site (use http://nocodelytics.com !).
2. Build landing pages for the most popular searches.

Do it well and you'll blow your users away with extremely relevant and engaging content.
5. Documentation, documentation, documentation.
5. Documentation, documentation, documentation.
5. Documentation, documentation, documentation.
5. Documentation, documentation, documentation.
5. Documentation, documentation, documentation.
6. And some recommended things that you should be doing anyway:

• Social proof everywhere - with specific examples for specific pages
• CTAs throughout - don't forget to handle objections
• Integrations - has the added bonus of increasing your credibility!
6. And some recommended things that you should be doing anyway:• Social proof everywhere - with specific examples for specific pages• CTAs throughout - don't forget to handle objections• Integrations - has the added bonus of increasing your credibility!
6. And some recommended things that you should be doing anyway:• Social proof everywhere - with specific examples for specific pages• CTAs throughout - don't forget to handle objections• Integrations - has the added bonus of increasing your credibility!
6. And some recommended things that you should be doing anyway:• Social proof everywhere - with specific examples for specific pages• CTAs throughout - don't forget to handle objections• Integrations - has the added bonus of increasing your credibility!
6. And some recommended things that you should be doing anyway:• Social proof everywhere - with specific examples for specific pages• CTAs throughout - don't forget to handle objections• Integrations - has the added bonus of increasing your credibility!
7. Finally, what did I do with this information?

Here's the before and after of http://nocodelytics.com .

• Before: it was really just 1 landing page. Nothing really compelling about it.
• After: explains *why* it exists and not just what it does. Shows the value more clearly.
7. Finally, what did I do with this information?Here's the before and after of http://nocodelytics.com .• Before: it was really just 1 landing page. Nothing really compelling about it.• After: explains *why* it exists and not just what it does. Shows the value more clearly.
7. Finally, what did I do with this information?Here's the before and after of http://nocodelytics.com .• Before: it was really just 1 landing page. Nothing really compelling about it.• After: explains *why* it exists and not just what it does. Shows the value more clearly.
8. What's next? I'm still not done!

• Finish the demos (one for each feature).
• Finalize the copy for the solutions/use cases sections
• Add more specific pages for different search terms.
• More documentation!
9. Anything you'd add? What do you think?

Also these are the companies mentioned in this thread. Do follow them as they do an awesome job documenting their journey:

@bannerbearHQ
@Jetboostio
@MemberstackApp
@veedstudio
@outseta
You can follow @sarwechs.
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