Things you can expect from Dominic McKay:

- Heavier focus around fan engagement and matches becoming an 'event'.

- Supporting of alcohol in football stadia.

- Ahead of most on returning fans to Sports Stadiums re COVID (tight with Jason Leitch)
It was McKay who brought the PRO14 Finals to Celtic Park in 2019 and facilitated our spell at Murrayfield in 2014 for the Commonwealth Games.

He also brought the Liverpool v Napoli game to Edinburgh.

Football will be a change, but I'd like to think this is a positive step.
McKay originally started at Scottish Rugby as Head of Media, Comms and Marketting.

Therefore, I'd expect a bit of a makeover at Celtic in terms of our approach to the media and the brand in general.
You can follow @__CalMc.
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