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Tues was my first ever Clubhouse event, an aftershow for @FundedPod
The show flowed perfectly, peaked at over 1k listeners & ultimately drove >150k impressions to our podcast
all thx to advice from friends + the team @a16z
but it could've been better!
Here's what I learned
The show flowed perfectly, peaked at over 1k listeners & ultimately drove >150k impressions to our podcast
all thx to advice from friends + the team @a16z
but it could've been better!
Here's what I learned
2/ COMMUNICATIONS
for now, @joinClubhouse doesn't have messaging built in so Twitter DM is your friend. It was helpful to have a group DM setup for the me and my guests for coordination before, during, and after the show
for now, @joinClubhouse doesn't have messaging built in so Twitter DM is your friend. It was helpful to have a group DM setup for the me and my guests for coordination before, during, and after the show
3/ COMMUNICATIONS (cont'd)
Twitter DMs were also good as a way to screen questions from the audience. Although candidly, we didn't promote this option enough.
We tweeted beforehand but we should have told listeners during the show about this option
Twitter DMs were also good as a way to screen questions from the audience. Although candidly, we didn't promote this option enough.
We tweeted beforehand but we should have told listeners during the show about this option
4/ Speaking of telling listeners, I had great advice from @KatieBaynes @a16z that I should "reset the room" intermittently
Listeners come & go so you can't expect everyone to have all the context
I made a point to as naturally as possible remind what we were there to discuss
Listeners come & go so you can't expect everyone to have all the context
I made a point to as naturally as possible remind what we were there to discuss
5/ When "resetting the room" I should have used that as an opportunity to remind people to DM @FundedPod any questions and promote anything else worth sharing
6/ Other gems from @KatieBaynes @a16z:
- write opening remarks and closing remarks. I wanted to be natural, but it was great to refer to something
- know that audience members invited to speak can ramble. don't be afraid to put them back in the audience after their question
- write opening remarks and closing remarks. I wanted to be natural, but it was great to refer to something
- know that audience members invited to speak can ramble. don't be afraid to put them back in the audience after their question
7/ Clubhouse is an ephemeral experience but your connection with the audience doesn't have to be.
I got great advice to encourage people to follow our social accounts and drive towards some CTA
I got great advice to encourage people to follow our social accounts and drive towards some CTA
8/ About the CTA - we had the idea to create a free info product about @levels learnings from the podcast and the live aftershow
http://fundedpod.com/levels
It's awesome and I shouldn't have been so shy promoting it.
If you have one, mention it at the beginning, middle, and end!
http://fundedpod.com/levels
It's awesome and I shouldn't have been so shy promoting it.
If you have one, mention it at the beginning, middle, and end!
9/ More on promoting:
Schedule your event in Clubhouse as far in advance as possible. This does a couple things
- Gives you a link that you can post on other platforms
- Shows up in the main feed as upcoming for people randomly in the app who follow the guests
Schedule your event in Clubhouse as far in advance as possible. This does a couple things
- Gives you a link that you can post on other platforms
- Shows up in the main feed as upcoming for people randomly in the app who follow the guests
10/ And I can't ignore how much the star quality of our panel helped the show. @andre has millions of followers on Twitter and @ChrisLyons just hit 1MM on Clubhouse.
While not everyone can hope for that you can make the most of the people you do know that have followings
While not everyone can hope for that you can make the most of the people you do know that have followings
11/ Leveraging Followings
-if you can add highly followed people to your event, it will be more visible to the people who follow them (i think)
-Adding someone as a speaker notifies their followers, so even if they join for a short time, you get distribution lift
-if you can add highly followed people to your event, it will be more visible to the people who follow them (i think)
-Adding someone as a speaker notifies their followers, so even if they join for a short time, you get distribution lift
12/ Leveraging Followings (cont'd)
Give your popular guests easy ways to promote the event off platform. The simplest would be a punchy tweet that tags your guests and is easy to retweet
For @andre we had a clever tweet that he could respond to https://twitter.com/andre/status/1353499336827662340?s=20
Give your popular guests easy ways to promote the event off platform. The simplest would be a punchy tweet that tags your guests and is easy to retweet
For @andre we had a clever tweet that he could respond to https://twitter.com/andre/status/1353499336827662340?s=20
13/ If you thought this was helpful & are curious to see how we do it LIVE...
Follow @FundedPod to hear about our next Clubhouse aftershows
...and of course check out our pod where this all started. You'll love it
Spotify: https://open.spotify.com/show/2Gs1yLa2ciXz8sekXtBNSy
Apple: https://podcasts.apple.com/us/podcast/funded/id1535885510
Follow @FundedPod to hear about our next Clubhouse aftershows
...and of course check out our pod where this all started. You'll love it
Spotify: https://open.spotify.com/show/2Gs1yLa2ciXz8sekXtBNSy
Apple: https://podcasts.apple.com/us/podcast/funded/id1535885510
