Great business advice from @harleyf . Let me add some SEO advice:

1) get the basics straight: write click-worthy meta-titles that include the main keyword

Most people don’t do this well enough.

Go for a niche keyword when you start out. https://twitter.com/harleyf/status/1354973590475706373

2) use high-quality, unique images and add a descriptive alt-tag

3) add content to your category/collection pages.

Make sure it’s helpful (think: buyer guides).

4) Build a real brand. Work with ambassadors, advertise, leave a footprint on the web. Write about your product.

5) Collect reviews, add them to your product pages, and use review schema markup to get rich snippets.

Happy to drop more tips if you like :).