i think that #BellLetsTalk
has great motives behind it, such as raising awareness and helping to end stigma and i have heavily supported this day in the past HOWEVER after looking into it and doing more research on it, it is definitely a problematic situation for many reasons

one of the main being that it was used to fund a company and specific therapist that is known to be very transphobic + supportive of conversion therapy (research below if anyone's interested)
zucker has been known to promote beliefs that children should be forced to "be" their biological sex and that it's okay since children are malleable https://www.google.ca/amp/s/www.transgendermap.com/politics/psychology/kenneth-zucker/%3famp
he believed doing this would make them "normal" and CAMH blindly supported his cause, even petitioning they did nothing wrong tried to reverse laws that protect trans kids in canada from conversion therapy https://nowtoronto.com/is-camh-trying-to-turn-trans-kids-straight
hes dismissed and discredited trans people, saying they can be trained to be straight and claiming theyre actually autistic https://metro.co.uk/2017/01/12/transgender-children-could-actually-be-autistic-suggests-psychologist-6376900/
heres a great resource about how transgender ppl + ppl with autism are often overlooked in these types of mental health initiatives https://www.cambridge.org/core/journals/canadian-journal-of-law-and-society-la-revue-canadienne-droit-et-societe/article/abs/building-a-person-legal-and-clinical-personhood-for-autistic-and-trans-children-in-ontario/2041374EDCDAD44AE2DE1EB9D2C16361#footnotes-list
camh now has said that they did not realize what zucker was doing which does make me question their credibility https://www.ctvnews.ca/mobile/health/conversion-therapy-controversy-at-camh-transgender-clinic-1.2287619
they essentially only fired zucker due the public outcry of the lqbtq+ community which lead to a lawsuit which they settled out of to avoid backlash https://thevarsity.ca/2018/10/14/camh-settles-with-u-of-t-professor-kenneth-zucker-over-2015-report/
although bell may not necessarily have known what / who they were funding, which means they also aren't researching who theyre donating this money too, this all still shows that #BellLetsTalk
is mainly performative and there are much better ways you can support mental health

and the lgbtq+ community, and as of 2020 bell is still funding this organization, if any of this isnt correct or something lmk! id love to be educated further on the topic https://www.google.ca/amp/s/alexanderbauerauthor.wordpress.com/2015/01/28/bell-lets-talk-is-feeding-a-monster/amp/