Which companies have best blended a simultaneous combination of SAAS revenue AND Marketplace (transaction) revenue? Looking for the best "success story" examples... (Note: deeply familiar with OpenTable, and will post more in next tweet).
In OT, early sales were 100% SAAS (contract did included transaction fee). Early customers wanted table management + CRM, & frankly didn't believe we could ramp transactions. They were "innovators." Eventually transactions became way more important (& drove equity value). [more]
In the long run at OT, SAAS would frequently be "sacrificed" and the transaction became sacrosanct. Marketplace model was always LT goal. SAAS was means to an end. The two models were never optimized simultaneously.
You can follow @bgurley.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.