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There has never been a better time to get into video content.
But you have to do it right if you want massive views.
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But you have to do it right if you want massive views.
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First, some stats:
80% of web traffic across the globe is for video content
90% of customers say videos help them make buying decisions
64% say seeing a video makes them more likely to buy
on social media, videos get 1200% more shares than text + pictures combined
80% of web traffic across the globe is for video content90% of customers say videos help them make buying decisions64% say seeing a video makes them more likely to buyon social media, videos get 1200% more shares than text + pictures combined
Videos get results.
So how do you make sure yours are successful?
So how do you make sure yours are successful?
1. Use SEO
Did you know that YouTube is the second biggest online search engine? SEO doesn’t just apply to your website or blog anymore.
Did you know that YouTube is the second biggest online search engine? SEO doesn’t just apply to your website or blog anymore.
It isn’t unusual for today’s connected consumer to use YouTube like it's Google, to research topics. When YouTube is utilized as a search engine, visuals are a funnel to customer clicks.
To optimize your videos for SEO:
choose an eye-catching thumbnail
use video tags
make titles short and clear
use keywords in titles and descriptions
choose an eye-catching thumbnailuse video tagsmake titles short and clearuse keywords in titles and descriptions
Tip: remember that many viewers will be watching your video on a phone, and make sure to optimize for mobile viewing.
2. Use clear and enticing titles
Your video’s title plays a huge role in how many views it will receive.
Think about how you scan a video’s title before clicking on it. Your consumers do this too.
Your video’s title plays a huge role in how many views it will receive.
Think about how you scan a video’s title before clicking on it. Your consumers do this too.
Be clear without being generic. Why is your video worth watching? How will it benefit viewers?
Use keywords in your title and description to improve your ranking for those terms. Ultimately, this will lead to more views.
Use keywords in your title and description to improve your ranking for those terms. Ultimately, this will lead to more views.
3. Don’t forget the description
Your video description should also include keywords and concisely state why your video is worth watching.
This is the place to conquer quick engagement. You need to make every word work in order to draw in your customers.
Your video description should also include keywords and concisely state why your video is worth watching.
This is the place to conquer quick engagement. You need to make every word work in order to draw in your customers.
4. Consider using a transcript
We also recommend providing viewers a written transcription of your video. Transcripts will help boost your video’s SEO.
Many viewers also like to read text while listening to it, so transcripts can help improve your viewer’s experience, too.
We also recommend providing viewers a written transcription of your video. Transcripts will help boost your video’s SEO.
Many viewers also like to read text while listening to it, so transcripts can help improve your viewer’s experience, too.
5. Include a Call to Action
One of the most effective ways to guarantee future video views is to include a call to action at the end of your video.
Do you want your viewers to check out a specific product? Subscribe to your channel? Sign up for a free trial of a service?
One of the most effective ways to guarantee future video views is to include a call to action at the end of your video.
Do you want your viewers to check out a specific product? Subscribe to your channel? Sign up for a free trial of a service?
Whatever your end goal is, you can add clickable links to the video screen, embed sharing buttons, and more.
Make sure your CTA is clear, and don’t be afraid to have fun with it. CTAs add another level of engagement and let your customers feel part of the process and help create an ongoing relationship from the very beginning.
For more tips on making videos that get views, check out the full guide on the Zen Media blog: https://zenmedia.com/blog/12-ways-to-generate-massive-views-with-your-video-marketing-platform/
