Are you curious about how TikTok might monetize in the future?

A good example to look at what is possible might be how ByteDance currently does things at Douyin.

Here's a thread on how influencers monetize on it right now, follow me for more product learnings from China.

BTW, I'm talking abt Douyin official ways of making money. This does not have to do with any private deals you can set up with brands. This is stuff that Douyin has official tools for you to do. So let's get started.

First, you get 50% of all tips / gifts.

If you join an MCN (agency), you may have to give up 5% for more access to exposure, deals, etc. (This is negotiable.) And Douyin will also give up 5%. But MCNs are very popular, and can be truly very helpful if they're good. Either way, you're at 45-50% of the revenues.

You can get another 5-10% from completing in-app missions. They are like game check-ins. Rewards for livestreaming 30 mins, getting $10 in gifts, for example. Do 50 hours over 15 days, get a bonus. Stuff like that.

Upping the difficulty is brand campaigns. In-app there's a place where you can pick a brand running a campaign for cash or traffic rewards. The brands I saw are mostly pretty big, like Carlsberg, Martell Cognac, Ovaltine, etc.

The rules are usually pretty basic, and you can see what else has been made and how much money / traffic they got via a leaderboard so if you're outta ideas, well, get inspired.