Robin Hood marketing itself as a business to "democratize investment" and then capitulating to the demands of the elite few is a great time to remember that businesses sell themselves on progressive sloganeering in order to profit off your political sensibilities.

These brands aren't on your side and they certainly don't hold these positions. Corporations know they have to pretend to care about diversity, inclusivity, and progressive ideas while using those buzzwords as illusions to hide their exploitation.

In modern times this is has been the result of the GOP and the wealthy and powerful understanding blatant white supremacist, misogynistic, exploitative behavior was increasingly unpopular and unsustainable.

They learned they had to hide behind polite, smiling veneers.

Remember this when a company like Nike, which exploits people around the world, markets progressive ideas or justice via slick ads and paid endorsements.

It's a game to hide the reality of the situation and we're increasingly lost in these illusions.

Just because a corporation produces a movie that pays lip service to inclusivity or progressive ideas, just because an ad happens to touch on your own ideology, does not meant that corporation actually conducts itself along those principles or that it means anything it's saying.

It's time to start recognizing how much of our current reality is cloaked in illusions and capitalism that preys on designed gestures while operating unethically.

It's time to get down to the real business of reality.