Asked and answered: What are Americans’ feelings and associations towards the terms “fossil gas” and “fracked gas?”

We collected an additional round of data testing these. Here are the highlights 1/x https://twitter.com/mattgoldberg100/status/1333793384192884748

We found that there were larger partisan differences in feelings toward “fossil gas” and “fracked gas” compared to the other terms we tested 2/x

Looking at top-of-mind associations to “fossil gas,” we see that it’s more strongly tied to pollution for Democrats than for Republicans. “Natural” was a common association for Republicans. 3/x

Looking at associations to “fracked gas,” we see similar results. Stronger ties to pollution for Democrats than for Republicans. Stronger ties to “energy” and “gas” for Republicans. 4/x

Overall, terms with the most negative associations across parties (among those tested) were “methane gas” and “methane.” 5/x

We hope you find these insights useful! Find more info here: https://bit.ly/36g2Mu3 

Big thank you for leading this @karinlacroix and to the rest of the team for their valuable input @AbelGustafson @MethodsMaven @ecotone2 @YaleClimateComm

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