The cold start problem
I used to struggle w/ not knowing what to tweet about consistently
Impostor syndrome, feeling lost & self-doubt paralyzed me
Then after months of lurking, I simply decided “Enough is enough” & began my own path on Twitter
Here are my top lessons
I used to struggle w/ not knowing what to tweet about consistently
Impostor syndrome, feeling lost & self-doubt paralyzed me
Then after months of lurking, I simply decided “Enough is enough” & began my own path on Twitter
Here are my top lessons

The cold start problem is not uncommon
Don’t stare at a blank page for too long, just jump in
Write from the POV of a teacher — what are some things that are obvious to me now which might be useful to the 5 yrs ago me?
For ex: This thread, 5 years ago I had 0 followers
Don’t stare at a blank page for too long, just jump in
Write from the POV of a teacher — what are some things that are obvious to me now which might be useful to the 5 yrs ago me?
For ex: This thread, 5 years ago I had 0 followers

Write to express, not impress
Many people have the automatic to habit of “impressing others” on Twitter
Why? Because that’s a widely common behavior
But to simply stand out, have the audacity to be authentic & humble
Trying to impress others is performance anxiety, be you
Many people have the automatic to habit of “impressing others” on Twitter
Why? Because that’s a widely common behavior
But to simply stand out, have the audacity to be authentic & humble
Trying to impress others is performance anxiety, be you
Do what’s slightly harder than usual
Millions of people simply pick the lowest hanging fruit (tweet 140 or 280 characters) and expect to blow up. Unlikely!
Turn to Twitter threads — they take 20 min so publish once/week to build up the muscle
Experiment w different formats
Millions of people simply pick the lowest hanging fruit (tweet 140 or 280 characters) and expect to blow up. Unlikely!
Turn to Twitter threads — they take 20 min so publish once/week to build up the muscle
Experiment w different formats
Impostor syndrome is real
Acknowledge it, embrace it and let it go by dropping your expectations
A very Buddhist take I know
But who cares? Who’s keeping score of how many likes or RTs your first thread or 45th tweet got?
Savor the moment, the ability to write & teach
Acknowledge it, embrace it and let it go by dropping your expectations
A very Buddhist take I know
But who cares? Who’s keeping score of how many likes or RTs your first thread or 45th tweet got?
Savor the moment, the ability to write & teach
Self-doubt is the biggest barrier while writing
Write NOT to stand out as an authority but someone with a sense of curiosity
That way if people show you new information, you can be open to changing your mind
Writing allows your reflect in public but don’t be too attached
Write NOT to stand out as an authority but someone with a sense of curiosity
That way if people show you new information, you can be open to changing your mind
Writing allows your reflect in public but don’t be too attached
Lastly, read widely and source from the best
A lot of my creative input come from following insightful accounts, learning from their execution and trying it on my own
Thanks to @david_perell @Julian @jackbutcher @businessbarista for being my unpaid Internet teachers :)
A lot of my creative input come from following insightful accounts, learning from their execution and trying it on my own
Thanks to @david_perell @Julian @jackbutcher @businessbarista for being my unpaid Internet teachers :)

I have a long way to go before I can crush it on Twitter but just like many of you, I’m learning to put in reps and sets and practice in public
Content doesn’t have to be too sophisticated. In a sea of noise, be simple & honest.
Thx for reading, feel free to RT or follow
Content doesn’t have to be too sophisticated. In a sea of noise, be simple & honest.
Thx for reading, feel free to RT or follow
