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When customers feel understood, they buy your product or service.
When talent feels understood, they want to work with you.
Here’s how prolific podcast host @guyraz makes his superhuman guests feel understood on “How I Built This”. [Thread]:
When talent feels understood, they want to work with you.
Here’s how prolific podcast host @guyraz makes his superhuman guests feel understood on “How I Built This”. [Thread]:
1/ What is Guy Raz's secret sauce to making his guests feel understood?
He approaches connecting with people *empathetically*.
In other words, his starting point is seeing what life is like walking in THEIR shoes, not his.
He approaches connecting with people *empathetically*.
In other words, his starting point is seeing what life is like walking in THEIR shoes, not his.
2/ The stories that Raz extracts from guests makes them less superhuman, and more... human.
He succeeds as an empathetic communicator by creating a safe space to reveal their more human side.
He succeeds as an empathetic communicator by creating a safe space to reveal their more human side.
3/ The result of this safe space? A genuinely relatable podcast.
@HowIBuiltThis listeners connect with the guests, leaving comments saying: “the show makes me feel less lonely”.
In other words, they feel understood.
@HowIBuiltThis listeners connect with the guests, leaving comments saying: “the show makes me feel less lonely”.
In other words, they feel understood.
4/ Raz is an expert at creating this feeling of understanding. He cultivates deeper connection by intentionally creating safe spaces.
But it was his unconventional background that gave him this superpower...
But it was his unconventional background that gave him this superpower...
5/ @guyraz was a war correspondent in Iraq and Afghanistan. His biggest fear? Difficult conversations.
His @NPR interviews didn’t come naturally at the start.
Even as a superhuman interviewer, Raz has a very human side. Just like you and me.
His @NPR interviews didn’t come naturally at the start.
Even as a superhuman interviewer, Raz has a very human side. Just like you and me.
6/ Since 2012, Raz has had hundreds of intimate conversations with the world's greatest entrepreneurs on his show, @HowIBuiltThis
And he faced the fear from his war correspondent days head on:
"It's about finding the courage to be prepared in a difficult conversation."
And he faced the fear from his war correspondent days head on:
"It's about finding the courage to be prepared in a difficult conversation."
7/ Guy Raz realises listeners feel understood when they see the imperfections of high profile business leaders.
That’s why he takes his listeners back to a time when no-one knew who his successful guests were.
That’s why he takes his listeners back to a time when no-one knew who his successful guests were.
8/ By turning guests into people with their own unique set of insecurities, Raz creates the space for stories that connect with people's heads AND hearts.
The lesson? Be relatable, empathetic, and free of judgment.
The lesson? Be relatable, empathetic, and free of judgment.
