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Questions
Questions
Questions
How you can legally print money
By asking unquestionably great questions in your copywriting
// THREAD //
Questions
Questions
How you can legally print money
By asking unquestionably great questions in your copywriting
// THREAD //
Why do so many advertisers ask you so many questions?
Why did I just ask you a question about questions?
Simple
To get that wonderful brain of yours going
Why did I just ask you a question about questions?
Simple
To get that wonderful brain of yours going
You see, what’s so cool about questions is that they demand a response
Even if someone you dislike (e.g. a sleazy marketer) is asking you a direct question, your brain will start coming up with an answer whether you LIKE IT OR NOT
Even if someone you dislike (e.g. a sleazy marketer) is asking you a direct question, your brain will start coming up with an answer whether you LIKE IT OR NOT
We are prisoners of questions
But does it mean that every stupidass question will put food on your copywriting table?
Hell no
There are 2 rules
Let’s look at them now
But does it mean that every stupidass question will put food on your copywriting table?
Hell no
There are 2 rules
Let’s look at them now
1ST RULE:
Your questions should provoke only the answers YOU want to hear
“Are you ready to go on a 30-day cruise to the Caribbean?”
NO
I am not ready & and I have no idea when my wallet, my luggage and I will be “ready”
Your questions should provoke only the answers YOU want to hear
“Are you ready to go on a 30-day cruise to the Caribbean?”
NO
I am not ready & and I have no idea when my wallet, my luggage and I will be “ready”
“Would you like to visit 11 Caribbean islands while having the time of your life on a 5-star cruise ship?”
YES
Someday for sure, I mean, who wouldn’t?
YES
Someday for sure, I mean, who wouldn’t?
2ND RULE:
Your questions should be either:
- YES / NO questions
- CURIOSITY questions
- INSPIRATION questions
Let’s go through each one of these
Your questions should be either:
- YES / NO questions
- CURIOSITY questions
- INSPIRATION questions
Let’s go through each one of these
YES / NO
You want questions in your copy to ignite stupidly obvious answers
They should make your reader go “oooooooooooooo YES”
None of “but” “although” or “that being said…”
YES OR NO, end of story
You want questions in your copy to ignite stupidly obvious answers
They should make your reader go “oooooooooooooo YES”
None of “but” “although” or “that being said…”
YES OR NO, end of story
Example:
How would you answer that question if not with a giant simple “YES SIR”
(If your answer is any different, you need to grow a pair)
How would you answer that question if not with a giant simple “YES SIR”
(If your answer is any different, you need to grow a pair)
CURIOSITY
This kind of questions are all about the mystery
What’s crucial here is that your little secret should be impressive
You’ve got one shot at catching the attention of your audience, so don’t blow it
This kind of questions are all about the mystery
What’s crucial here is that your little secret should be impressive
You’ve got one shot at catching the attention of your audience, so don’t blow it
Example:
Everyone respects a Rolls-Royce
But almost nobody has ever driven one
That makes its inner details only more intriguing
Everyone respects a Rolls-Royce
But almost nobody has ever driven one
That makes its inner details only more intriguing
INSPIRATION
Your goal here is to provoke the reader into daydreaming
Every one of us has some unfulfilled aspiration
Some more common than others
Identify it & ATTACK
Your goal here is to provoke the reader into daydreaming
Every one of us has some unfulfilled aspiration
Some more common than others
Identify it & ATTACK
Example:
This question targets a vast audience
Probably 99% of people want to have a “Million Dollar Smile”
The global tooth whitening market is worth $3.5 billion, so yeah, pretty big audience
This question targets a vast audience
Probably 99% of people want to have a “Million Dollar Smile”
The global tooth whitening market is worth $3.5 billion, so yeah, pretty big audience
Those are the rules
Did I miss anything here?
Let me know in the comments!
& As always:
If you enjoyed this thread, don’t leave it just for yourself:
Like / RT / Comment
Did I miss anything here?
Let me know in the comments!
& As always:
If you enjoyed this thread, don’t leave it just for yourself:
Like / RT / Comment
Psst!
You’re still here, so you’re a kinda marketing freak, huh?
Then follow these guys – You won’t regret it!
@luisthewiz
@JackCreate
@JoshuaLisec
@linkedin_king
@_EvolvingMind
@jwilliamsequity
@FrazzleDazzzled
@WilliamCantLose
And remember
Keep asking (the right) questions
You’re still here, so you’re a kinda marketing freak, huh?
Then follow these guys – You won’t regret it!
@luisthewiz
@JackCreate
@JoshuaLisec
@linkedin_king
@_EvolvingMind
@jwilliamsequity
@FrazzleDazzzled
@WilliamCantLose
And remember
Keep asking (the right) questions
