west is definitely using a cocktail of ethos and pathos in her 2018 article “I Quit Twitter and It Feels Great” #315reading #315slides
i see ethos in the whole article! its entirety is a personal history on west’s experience with twitter in an attempt to convey her argument. she tries to tentatively claim authority when she says “when you work in media, twitter becomes part of your job”
pathos lies in her use of metaphor to raise the emotional stakes—for instance, something as simple as quitting twitter becomes jumping off a cliff.. and twitter itself becomes “a social contract” or a “nonconsensual BDSM relationship with the apocalypse” (!!!)
she also uses pathos heavily in her ‘stories’ or exaggerated accounts of reality—she describes being asked by women colleagues “with hushed titillation” about her new, twitter-less life, as if she's "escaped a cult" or broken a "particularly seductive taboo".... cont.
she lists her new routine with rich, introspective imagery. she doesn’t “wake up with a pit in [her] stomach”, doesn’t feel like her “brain is trapped in a centrifuge filled with swastikas and alex jones’ spittle.” her language is appealing to the tension btwn freedom and bondage
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