Read on Twitter
Every year our marketing team takes a step back from our brand, creative work, public expression and activations. We look in the mirror and ask ourselves if what we see creatively, reflects what Twitter is.
We do this because Twitter and the conversations that happen here are living, breathing, and always evolving. They’re defined by the people talking, shaped by their voices, imprinted by the images and words that fill our timelines every day.
The brand isn’t us, it’s all of you.
The brand isn’t us, it’s all of you.
The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real.
We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today.
So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.
So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.
As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes.
We also created a new typography that’s flexible and expressive, bold, agile and fun, reflecting the voices that make Twitter, Twitter. We named it Chirp 
You’ll start seeing this new work in videos and posters, presentations, GIFs and banners. You’ll see some pops and winks in the product too. Our logo isn’t changing, that Bird is iconic and lives on! But we’ll be playing around with how it shows up.
There’s a ton of work happening across Twitter to better serve you, to make the product better, safer, smarter. Our marketing team sees its role as amplifying the best of Twitter and the voices that make it so, creating work that’s honest and open, authentic and true.
Here are more examples of the work
We’re excited to hear your thoughts and share more as this evolves over time reflecting the beautiful, bold, complex conversations that shape Twitter, our lives and the world.
We’re excited to hear your thoughts and share more as this evolves over time reflecting the beautiful, bold, complex conversations that shape Twitter, our lives and the world.
Big love to the core team @StalkingMuses @29man @megsdudley @DerritDeRouen @devonharris @therueshk @maggiekishibe and the teams of people behind them! And to our amazing agency partners @AtelierIrradie and @grillitype thank you for being on this journey with us 
