Always surprised by how many people ask me about Enterprise #SEO. Enterprise is really about doing seemingly "simple" SEO tasks at scale. A thread:

1) Metadata management. Super simple concept, but what about templatizing that content? A/B testing it? Can you as an SEO even manage metadata without engineering?

2) Schema at scale - does your CMS/service whatever you use have the ability to know what kind of pagetype they are? What is the cost? Reviews etc? You need to decouple and extract that information from the authoring interface

3) Most enterprises NEED translation services to enable global publishing. These automatic translations do NOT incorporate the SEO keyword for that locale. So how do you incorporate the local SEO keywords without completely decoupling your content from the translation system?

4) Analytics. GA is incredible out of the box, but is generally mistrusted because it's not good at identifying a single user over a long period of time. You generally need (at least) a basic knowledge of SQL. You can start w/ SQL here https://mode.com/sql-tutorial/ 

5) Internationalization. 99.99% of Enterprises get this wrong out of the box. You need to have a clear understanding of biz requirements, SEO goals, Google's best practices + couple that w/ flawless execution generally across multiple systems. This is a big failure point for many

6) Policing. You are constantly guard railing 1,000s of people in other teams to protect your visibility. You bake guard rails into the CMS/service you use. Comms, brand, SEM etc often times have no interaction with you but need to be unblocked but can easily unravel SEO wins

7) Scale. Big last one that comes to mind. One-off authored content pieces will not be big enough to matter. You must think bigger and bake in SEO best practices like internal linking to manipulate the HTML footprint of your site, think widgets, nav, internal linking tools etc.

8) Lastly, storytelling is an underrated skill that is valued in leadership for big companies. I really like this book and refer to it often --> https://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals-ebook/dp/B016DHQSM2

If you do great work but can't measure and don't sell it it's like it didn't even happen. Work on soft skills

9) Oh and backlinks. You probably already have a lot of backlinks. You probably don't need to build them, and even if you did you would struggle to prove their value. This is *probably* not your biggest opportunity. Nail down your internal linking instead *mic drop*