PART 2️⃣: How to make Shopify landing pages your BITCH

... without the dread of editing code or paying for expensive themes (for advanced e-com marketers)

This 1 is gonna be good 👇🏻
If you haven’t read the first thread, go read that one.

The first thing to understand is how much of an impact design has on your conversion rate.

These two pictures show our conversion rate before & after implementing our new landing page strategy 👇🏻
So, how does this “conversion rate miracle” work?

Unlike the last thread, this strategy doesn’t involve Shopify pages.

Using webflow, you can setup a page with a sub domain, such as http://offers.yourdinkydomain.com 
Once you’ve setup and published your page, you can start to add key elements.

1: Auto-play Background video

A background video always perform better than static imagery. ALL products need to be communicated, and you can use this key element to engage your audience...
...AS SOON AS THEY HIT THE PAGE. Adding a background video will increase the average time spent on your website drastically.
2: Review slider

Using a review slider lets your customer read as many reviews as they want, without taking up important space (unlike review apps e.g. loox/alireviews). Usually placed halfway through your page.

In this case, video + reviews 🤩
3: Near instant optimizations

Want to change an image? Or maybe test under-the-fold content placements? It’s as simple as a few clicks.

Really... it’s fast as fuq ;)
4: Endless capabilities

You can do just about everything you can do with a regular Shopify page + thousands of more capabilities. From timers to sticky atc’s to a comment section.
5: Buy buttons

How do you take them off your page to purchase? Easy. Simply insert the buy button code from Shopify at any/multiple points on your page. You can also test ATC buttons using http://domain.com/cart/add/(productID)

dm if you want to customize the css of the buy button
Don’t forget to add pixel code to your page to track certain custom conversions (e.g. ATC Buttons)

This is pretty advanced, and makes a huge impact at scale.

I created all landing pages shown:
http://offers.magicalflames.com 
https://test-08bd38.webflow.io 

no steal product pls <3
You can follow @londonspilker.
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