4) What changed? One discussion went like this: Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\\Chiat\\Day, told the Post.
4) Contd . . . “There’s a lot of discussion about risk mitigation. What that tends to do is that it makes things very bland and not effective, or it forces you to look at universal topics like hope or humor."

5) From the article: "The result has been that the Super Bowl . . .
5) contd . . . will not sell out of its ad spots this year, the paper reported. . .some of the companies opting out have been with the NFL’s biggest game for over a decade. Coca-Cola is out this year, the report said. So is Hyundai, Olay, Avocados From Mexico, Little Caesars . .
5) contd . . . & Ford Motors. Most of these companies have had a Super Bowl ad every year since 2010."
6) "The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.

"Freeper" DoodleBob observed that Oberlander said "appease"
6) contd . . . Not "appeal to." As he (I think correctly points out), the advertisers are afraid of offending OUR HALF of the country. They are scared of Deplorables. They WANT to push the Antifa, woke, urban, affluent, pod-eater Biden-voting messaging, but they're AFRAID . . .
6) contd . . . we will boycott them, shun them, or mock them relentlessly with memes etc."

DB is correct. As he sums up, "This brake-tapping reversal on woke adverts is them blinking."
You can follow @LarrySchweikart.
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