80% of the UK thinks we're in a climate emergency, an overwhelming majority. But what does this mean for climate *action*? https://www.theguardian.com/environment/2021/jan/27/un-global-climate-poll-peoples-voice-is-clear-they-want-action

A few reflections: the climate justice movement in the UK and around the world should be confident in their claim to represent the majority, and should act like it

We should avoid getting into protracted arguments about whether or not people support climate action – we know they do (and have known this for years)

The contest now is what action looks like, who benefits the most, and who pays. This is the territory we should be fighting in.

Probably this means we should move on from generic 'climate change is bad' messaging? Obviously worth restating, especially in relation to specific impacts and who is most affected.

But what this and projects like #FramingClimateJustice have demonstrated to me is that we need to push further and be more ambitious in our approach to public opinion. People have the basics down, let's move onto the interesting stuff.

This is why the campaign for a #GreenNewDeal is exciting imo. Because we're taking widespread desire for climate action as our start point (rather than end goal), and engaging people on questions about what this looks like and how it could transform our society!