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Facebook in an inaccurate explanation about newsfeed to present as if things are ordered 'organically'. Let's reveal what they don't tell here:
1. Facebook spies on your behavior within & OUTSIDE the platform w/cookies+pixels to inform the ranking.
https://engineering.fb.com/2021/01/26/ml-applications/news-feed-ranking/ 1/7
1. Facebook spies on your behavior within & OUTSIDE the platform w/cookies+pixels to inform the ranking.
https://engineering.fb.com/2021/01/26/ml-applications/news-feed-ranking/ 1/7
2. As I say in my latest piece "platforms don’t just moderate or filter 'content'; they alter what registers to us and our social groups as 'social' or as 'experience'".
Importantly, the main factor that guides them is economic purposes https://reallifemag.com/the-organic-myth/ 2/7
Importantly, the main factor that guides them is economic purposes https://reallifemag.com/the-organic-myth/ 2/7
3. F argues they rank to create a 'positive' experience but as @kevinroose revealed this is NOT true & in 1 of the MANY experiments they conduct on us they reintroduced content that had negative effects cuz removing it made ppl not come to the platform 3/7 https://www.nytimes.com/2020/11/24/technology/facebook-election-misinformation.html
4. Facebook says they survey people about what is meaningful to them, but as I show in my book the platform changed my newsfeed preference from Most Recent to Top stories AGAINST MY WISHES dozens of times. That brings to question - what is their "values (Yijtk)" factor? 4/7
5. Another factor that affects ranking is its content moderators which Facebook didn't even acknowledge until researchers like @ubiquity75 surfaced the issue. That means that commercial content moderators are PART OF the process of ordering & filtering what you'll engage with 5/7
6. Facebook completely neglects its core source of existence - Advertising! Companies paying money & Ad Auction influence what we will engage with, when & where. This is why as @themarkup show partisan political ads were reintroduced despite promises https://themarkup.org/citizen-browser/2021/01/05/in-georgia-facebooks-changes-brought-back-a-partisan-news-feed 6/7
7. Presenting ranking as a mere computational & mathematical 'science' helps Facebook to present it as both 'objective' & without any human decision making. Importantly- It helps conceal the economic rationale that influences every step of this complex procedure. Don't buy it 7/7
