i love to look at what companies do from a pr perspective (it is my major after all). i feel like bh notices that these are big name groups and having those groups tied to their name will get them more publicity while also giving those groups more publicity internationally- https://twitter.com/faeriehwa/status/1354202301360173057

bc of how well know bh is. from a pr lenses bh will have their name associate with already successful groups which will give them more attention and more fans bc bts is the biggest group with the biggest fan base so fans are going to gear more towards bh and bh associated groups-

which will lead to more money. smart pr move but overall buying companies is not a good thing. this is a really good thread i quite enjoy it.