Public companies with CEOs who act like Influencers are winning thanks to a few recent trends and because there are so few of them. (1/4)
Trend 1: Retail investors are playing a much larger role today. Historically, only institutional capital moved markets. Now you have to account for power of Robinhood and Reddit. (2/4)
Trend 2: Internet fluent spokesmen ( @elonmusk @stoolpresidente @chamath) are significantly more effective at selling a vision to retail investors than traditional CEO’s who only know how to speak earnings to analysts.
(3/4)
(3/4)
Why aren’t public companies marketing themselves aggressively to retail investors? Every apparel brand followed Nike after they made Jordan the face of their brand. My 2021 prediction: smart public companies will follow $Penn and hire/acquire CEOs who are also Influencers. (4/4)