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$IPOE $SOFI NEWSLETTER OUT NOW This company grew 87% YoY on sales of $ 451m
It provides the âOne-Stop-Shopâ its users NEED
Itâs MARKET is set to DOUBLE by 2025⌠And it SUPPLIES its own COMPETITORS
Read it HERE
https://getbenchmark.substack.com/p/sofi-the-aws-of-fintech-
$IPOE $SOFI in short 
SoFi was founded in 2011 to help alleviate the student debt burden. It did so by undercutting federal and private loan rates
The company quickly added mortgages, investment tools, insurances and even cryptocurrency trading to its offering
SoFi was founded in 2011 to help alleviate the student debt burden. It did so by undercutting federal and private loan rates
The company quickly added mortgages, investment tools, insurances and even cryptocurrency trading to its offering
Today, SoFi is a âone-stop-shopâ for high-earning (above $ 100,000 / year) young professionals and students
It provides its user base with a convenient, fast and transparent banking solution all while helping them get a grasp of their financial situation
It provides its user base with a convenient, fast and transparent banking solution all while helping them get a grasp of their financial situation
SoFiâs ability to cross-sell a vast array of financial products enables it to decrease its customer acquisition costs while increasing its customersâ lifetime value
Taking clues from Amazon, it aims to become a vertically integrated FinTech solution & therefore acquired Galileo
Taking clues from Amazon, it aims to become a vertically integrated FinTech solution & therefore acquired Galileo
Galileo acts as the backend of SoFiâs financial services but also serves SoFiâs main competitors such as Robinhood, Chime, Revolut, Monzo
On top of lower customer acquisition costs and higher customer lifetime value, SoFi is adding an advantage through Galileo: lower cost basis
On top of lower customer acquisition costs and higher customer lifetime value, SoFi is adding an advantage through Galileo: lower cost basis
The Pitch 
SoFi aims to take advantage of the fragmented Tier-2 banking market by attracting customers with its easy to use and intuitive âone-stop-shopâ offering
This strategy enables it to reduce its CAC and increase its customersâ LTV by cross-selling products
SoFi aims to take advantage of the fragmented Tier-2 banking market by attracting customers with its easy to use and intuitive âone-stop-shopâ offering This strategy enables it to reduce its CAC and increase its customersâ LTV by cross-selling products
Driven by the need for cost optimisation and customer demand, banks have no other solution than to propose digital tools to their clients
With Galileo, SoFi is ideally placed to take advantage of the rise of digital banks but also of the Tier-2 banks modernisation effort
In the long term, SoFi is set to become hard to compete with as it has a lower CAC and higher LTV than its competitors, all while being a supplier of financial technology
We have a stake in $IPOE
We will increase if it manages to sustain its growth by expanding on a global scale and expand its customer count with Galileo
We will cut if competitors pressure SoFiâs growth by luring away its customers or if Galileoâs key accounts leave
We will increase if it manages to sustain its growth by expanding on a global scale and expand its customer count with Galileo We will cut if competitors pressure SoFiâs growth by luring away its customers or if Galileoâs key accounts leave
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