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Should you hire the $25/hour freelancer, or the $250/hour one?
It depends!
Here’s how to use “Minimum Viable Quality” to figure out what’s right for your project
It depends!
Here’s how to use “Minimum Viable Quality” to figure out what’s right for your project
People say “you get what you pay for”, and they’re generally right.
But that doesn’t mean you always need the BEST.
It all comes down to the Minimum Viable Quality for what you’re trying to do.
But that doesn’t mean you always need the BEST.
It all comes down to the Minimum Viable Quality for what you’re trying to do.
There are certain things that are core to the success of your business, and those things are different for every business.
Maybe your marketing site is your most important asset, or maybe you get far more of your sales from outbound channels.
Maybe your marketing site is your most important asset, or maybe you get far more of your sales from outbound channels.
In the first case, you should invest heavily in the site; in the second, shift that budget to the creating 
sales assets.
For every biz, there are plenty of areas where good enough is good enough, and 2-3 where you should only accept - and pay for - the absolute best.
sales assets.For every biz, there are plenty of areas where good enough is good enough, and 2-3 where you should only accept - and pay for - the absolute best.
If customer support is a core value prop for you, then hire the $250/hr writer for your onboarding emails and support docs.
If it’s not, hire the $50/hr one.
If it’s not, hire the $50/hr one.
Figuring out what level of freelancer you need comes down to being thoughtful about what “good enough” means for every single project.
A mismatch between freelancer expertise and MVQ is where many projects take a turn for the disastrous.
A mismatch between freelancer expertise and MVQ is where many projects take a turn for the disastrous.
Freelancers win with this model, too.
$$$$ providers want to work with clients who place high value on what they do. They expect you to expect excellence from them.
Mass-market providers want to work with less demanding clients. They want to do the work with minimal fuss.
$$$$ providers want to work with clients who place high value on what they do. They expect you to expect excellence from them.
Mass-market providers want to work with less demanding clients. They want to do the work with minimal fuss.
You shouldn’t ALWAYS work with the most “premium” freelancers, nor should you skimp where it matters most.
The key is being deliberate about understanding your needs, and setting your expectations to match.
The key is being deliberate about understanding your needs, and setting your expectations to match.
