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People often ask me if you can fight misinfo on TikTok. I see accounts try (and fail) all the time. But Abbie Richards’ formula is working - and she keeps going viral with her current series which I’m posting here 
Why do these videos go viral?
she’s relatable
video style is native to TikTok
the content is accurate and she links to sources in comments
she’s relatable video style is native to TikTok the content is accurate and she links to sources in comments
Why are other accounts not going viral?
they need to spend more time learning TikTok style
speaker style talks down to you not *with* you
they don’t capture zeitgeist quickly enough
they need to spend more time learning TikTok style speaker style talks down to you not *with* you they don’t capture zeitgeist quickly enough
