The thesis for value accrual in the social token ecosystem is straightforward.

Social token platforms with strong token economic models – that directly capture value from social tokens – will have the greatest opportunity to accrue revenue and value from social tokens.

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The value accrual hypothesis is based on the early taxonomy for social tokens in which I define three broad categories: personal tokens, community tokens, and social token platforms.
Personal Tokens

Personal tokens possess the potential to appreciate in value based on the achievements of the individual creator, thus they can be asymmetrically profitable for early investors. Still, the total value accrual is limited to one individual.
Community Tokens

What a group can accomplish is larger in scale than an individual and so the potential for growth is proportionally larger. Chiliz Fan Tokens that partner with billion-dollar sports organizations have a larger audience and more mechanisms for monetization.
Social Token Platforms

Most online activity is controlled by aggregators. Social token issuers are the earliest aggregators that allow creators to easily issue and manage their tokenized communities.
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