Facebook grants access to ad targeting data. Big step: they long refused on data protection grounds.

Many caveats though: only political ads, only for a three month period, and only for to US researchers(!)

DSA would require this data for all ads, in real-time, w public access https://twitter.com/claesdevreese/status/1353787462796107776

I'm kind of surprised they'd do this, since I expected Facebook to lobby hard against the targeting transparency rules in DSA.

This move makes it harder to for Facebook to argue that targeting data can't be shared.

Maybe the play is to limit access to *university researchers*, in order to stave off public access demands as in the DSA and other ad archive plans?

Fb's real concern is probably commercial access, which lowers the value proposition of their targeting services.