How great CI & CD (Continuous Integration & Continous Deployment) would add value to every team, from an iOS perspective
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CI is essentially continually merging code into a development(or any other WIP branch) branch that can be distributed to stakeholders using automated pipeline -> CD

When a developer is working on a feature they commit their work daily(or as often as possible) and PR into a development branch

As soon as PR gets approved the developer merges their code

CI pipeline that you previously setup (like https://www.bitrise.io ) runs unit tests, makes a build and deploys that build to App Store Connect (or your own deployment platform)

This bit is iOS-specific: App Store Connect has a tool called TestFlight (which is integrated into the platform and a standalone app to download)

This bit is also iOS-specific: Add stakeholders under App Store Connect Users, they download the TestFlight App and accept email invitation to access your App

Now the best part

You have CI & CD pipeline setup

Every time you merge new code into your development branch, CI pipeline picks it up, makes a build, deploys the build and sends a notification to stakeholders that a new version of the App is ready to download

Now QA / stakeholders can test/try out code changes within an hour (this obvs depends on the size of your codebase and build times) of merging new code

And that’s without you, the developer, lifting a finger after merging new code

Voila!

Developers can now focus on writing code

QA & Stakeholders have an almost immediate overview of changes done to the App which shortens the feedback/testing loop and helps catch any bugs or highlight needed improvements faster

Wondering why more companies are not setting up this kind of CI & CD pipeline?