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It's good to see pro-vaccine campaigns to address ethnic minority hesitancy about the vaccine. (Nb: good reasons to please avoid "myth-busters" as a framing of pro-vaccine advocacy)
Goal: pro-vaccine social norm
Strong messages include:
* people like me get vaccinated (show not tell)
Let's get vaccinated, [Britain]
+ let's get vaccinated, Bradford, Croydon, wherever)
+ your questions answered
[rather than myths busted]
Strong messages include:
* people like me get vaccinated (show not tell)
Let's get vaccinated, [Britain]
+ let's get vaccinated, Bradford, Croydon, wherever)
+ your questions answered
[rather than myths busted]
Good thread on this point from @antoniabance
Preferable not to amplify a message of the risk of an anti-vaccine social norm, where that isn't necessary in public-facing comms. (Obvs policymakers do need to dig into patterns to inform policies & messages) https://twitter.com/antoniabance/status/1337736695077285890?s=19
Preferable not to amplify a message of the risk of an anti-vaccine social norm, where that isn't necessary in public-facing comms. (Obvs policymakers do need to dig into patterns to inform policies & messages) https://twitter.com/antoniabance/status/1337736695077285890?s=19
A specific study in which myth-busting vaccine misinformation ineffective. Familiarity can increase stickiness of the myth in the brain, so better to give the useful + information (without using the myth and rebuttal frame) https://twitter.com/sundersays/status/1346599412206891010?s=19
My friend @QariAsim and @MINAB_UK have an exemplary campaign focused on promoting the pro-vaccine norm in a show not tell way (rather than misinformation setting the frame for a response). https://twitter.com/QariAsim/status/1353721214578122760?s=19
Obvs, broadcasters can report differential rates of vaccination (because newsworthy, even if doesn't help pro-vax push)
But should not do "myth-busting" if trying to do public info on vaccines. (Lots of evidence on this topic, so they ought to know it) https://twitter.com/SteveHartUnite/status/1353769734639149058
But should not do "myth-busting" if trying to do public info on vaccines. (Lots of evidence on this topic, so they ought to know it) https://twitter.com/SteveHartUnite/status/1353769734639149058
The way factual info works in other contested areas complex, eg politics/civic advocacy. Some studies find a "backfire effect"; others suggest backfire effect is over-stated (but with a twist)
Promoting pro-vaccination norms seems a clear case. https://twitter.com/sundersays/status/1184393280848613376
Promoting pro-vaccination norms seems a clear case. https://twitter.com/sundersays/status/1184393280848613376
Everything in this @stephenkb piece is v.sensible: point about US assumptions applies more widely
* currently a thin [public] evidence base on which to make any strong assertions on reasons across different groups (I hope gvt has/is getting stronger info) https://twitter.com/stephenkb/status/1355195054709727234
* currently a thin [public] evidence base on which to make any strong assertions on reasons across different groups (I hope gvt has/is getting stronger info) https://twitter.com/stephenkb/status/1355195054709727234
I had shared this welcome video. It has now sparked a row.
I can't see why minister claims journalist/outlet were spreading misinfo (by asking a question privately). It seems she could have had a perfectly good answer to give to inquiry = no story here https://twitter.com/KemiBadenoch/status/1355129620467740672?s=19
I can't see why minister claims journalist/outlet were spreading misinfo (by asking a question privately). It seems she could have had a perfectly good answer to give to inquiry = no story here https://twitter.com/KemiBadenoch/status/1355129620467740672?s=19
I hope that cooler heads prevail and that there is a deletion & de-escalation. The Huffington Post editor has tweeted in defence of a standard media inquiry prior to anything being published https://twitter.com/jessbrammar/status/1355152748073922561?s=19
The latest ONS social attitudes bulletin has some data on this https://twitter.com/sundersays/status/1355472916058677251?s=19
Labour Mayor of London @sadiqkhan and Conservative Vaccine Minister @nadhimzahawi coming together to promote vaccine take-up https://twitter.com/SadiqKhan/status/1355822823743356933?s=19
"We have an ethical duty to take these vaccines whenever we are invited to take them". @QariAsim sets out the clear message that @MINAB_UK are helping Imams around the UK to promote when their congregations want to know the faith & scholars' perspective https://twitter.com/QariAsim/status/1356584211281571840?s=19
There is a pro-vaccine majority norm in the UK - and most ethnic minorities are part of this. It is important to strengthen this pro-vaccine norm. This vg polling from @NCPoliticsUK for @Peston helps to illuminate the challenges of hesitancy https://twitter.com/NCPoliticsUK/status/1357092912199307264?s=19
There has been a lot of speculation and concern, but public data has been thin.
We can now see that "dont want the vaccine" sentiment is low - under 1/10 of minorities and the white British.
Hesitancy (wait and see) is higher, but also fell considerably in recent weeks.
We can now see that "dont want the vaccine" sentiment is low - under 1/10 of minorities and the white British.
Hesitancy (wait and see) is higher, but also fell considerably in recent weeks.
While most people are pro-vaccine, there is a need to address the hesitant minority. Its clear that progress has been made. This supports the hypothesis that there is engageable/addressable hesitancy (& it is not code for covert refusal).
These findings show a significant gap in hesitancy.
* Also show that reporting of this can accurately talk about the existing pro-vaccine norm, and how to expand it
* nb, there is clearly no evidence here for essentialising minority views or framing it as an anti-vaccine norm
* Also show that reporting of this can accurately talk about the existing pro-vaccine norm, and how to expand it
* nb, there is clearly no evidence here for essentialising minority views or framing it as an anti-vaccine norm
Findings here. Some significant gaps for both policy & comms to address. More nuanced rather than stark differences on many questions https://twitter.com/NCPoliticsUK/status/1357091015891501065?s=19
Its not a policy I think necessary or right, but the 70% support (65% minority/71% white) for mandatory vaccines for some frontline services is another proof that "anti-vaxx in principle" sentiment is very weak. Only 9% actively disagree (12% minority & 9% white).
It does seem that 1/10 ethnic minority respondents are ready to make the vaccine mandatory for some frontline workers while still wanting to think at least a little bit more about whether to take it themselves! https://twitter.com/stephenkb/status/1357119490572627976?s=19
Surprising response to "prioritise ethnic minority people for vaccines" where there is 41% to 20% plurality white support, alongside 51% to 15% among minorities (with lots of people on the fence/don't know). [I don't see "prioritise minorities" as the right approach to this]
![Surprising response to "prioritise ethnic minority people for vaccines" where there is 41% to 20% plurality white support, alongside 51% to 15% among minorities (with lots of people on the fence/don't know). [I don't see "prioritise minorities" as the right approach to this]](https://pbs.twimg.com/media/EtV5uISWgAE_u2K.jpg "Surprising response to \"prioritise ethnic minority people for vaccines\" where there is 41% to 20% plurality white support, alongside 51% to 15% among minorities (with lots of people on the fence/don't know). [I don't see \"prioritise minorities\" as the right approach to this]")
Prioritising by age and vulnerability seems the right principle. If more from minority backgrounds are vulnerable, catching this by ensuring that the vulnerability categories try to include everybody eligible seems to me the goal.
