From a communications lens, @POTUS first week speaks volumes:

-Rejoined the Paris Climate Agreement
-Reversed transgender military ban
-Cancelled the Keystone pipeline, etc

The message is clear. His administration prioritizes a more inclusive, greener and equitable world. (1/3)

So what can brand marketers learn from this? Well, not only do your actions matter but the ORDER of your actions matter.

The things you lead with DO set the tone and create a precedent. (2/3)

In the post-COVID world I'd encourage everyone to think about what type of messaging they will lead with.

Their first big campaigns or activations.

These things will set the tone and show what type of organization you're committed to being in the future. (3/3)