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What does building a community first professional soccer club really mean?
Identify:
1. Who are the movers and shakers of your community?
FYI: This doesn’t just mean the soccer community.
- Musicians
- Artists
- Filmmakers
- Restauranteurs
- Nonprofits
- Educators
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Identify:
1. Who are the movers and shakers of your community?
FYI: This doesn’t just mean the soccer community.
- Musicians
- Artists
- Filmmakers
- Restauranteurs
- Nonprofits
- Educators
1/6
2. Work backwards. Spend time with them. Go to their shows, restaurants exhibits and events. Experience your community in every way possible. I promise you that the best ideas for your club will come from these moments.
Learn from them: how they started, their successes/failures, who they know, what the community needs and habits are.
Identify who’s moving the needle with effort, talent and kindness — not just $.
3. How can you help them? (Don’t shove tickets in their face.)
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Identify who’s moving the needle with effort, talent and kindness — not just $.
3. How can you help them? (Don’t shove tickets in their face.)
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How you can you amplify their mission and message. What programming can you support?
4. Whether you’re a current club or an expansion club, ask them for suggestions on how your club can better embody the ethos of your community.
This information exchange is your currency.
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4. Whether you’re a current club or an expansion club, ask them for suggestions on how your club can better embody the ethos of your community.
This information exchange is your currency.
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Your club is a community asset & your community is an asset to your club.
This ecosystem is key to rallying all walks of life behind your club.
Your civic leaders will hold emotive stock in the success of your club.
Intrinsically, they will want to see you do well.
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This ecosystem is key to rallying all walks of life behind your club.
Your civic leaders will hold emotive stock in the success of your club.
Intrinsically, they will want to see you do well.
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Your club’s goals & message will be carried by these community leaders into their respective industries creating a tipping point throughout your locality.
You’ll see this support reciprocated in real time — merch sales, tickets, sponsorships & most of all, credibility.
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You’ll see this support reciprocated in real time — merch sales, tickets, sponsorships & most of all, credibility.
5/6
The conversation doesn’t stop here — the hard work is maintaining these relationships, continuing to evolve, continuing to listen and to never stop learning from your environment and those that champion it.
Support local and they will support you.
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Support local and they will support you.
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