Lots of debate going on in the #digitalPR space so throwing in my thoughts too! What @JohnMu said over the weekend is brilliant for our industry, as it’s so rare to get any endorsement from Google, but at the same time let’s not get too carried away (thread)
What John said is what I, and many others have always believed to be true. I stood in front of approx 300 people at Search Leeds in July 2019, and said that IMO digital PR was just another form of great PR, and therefore we are NOT link builders.
We are storytellers and brand guardians. To me this isn't the future of digital PR, it's how it has always been (or should have!). Have a listen to this 46 second clip...
I also talked about our tool, Salient, that we have built to measure relevancy. Since we started our organic offering at @ClarityAtSpeed, we always have focused on creating relevant content, both for on and off page SEO. More on this from another short clip...
To view the whole talk you can click here . Our approach to #PerformancePR and SEO has evolved a lot in the past 18 months, but a lot of the principles remain the same.
You can follow @BethNunnington.
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