If you're in tech, or even "crypto", and you don't understand this yet, start to.

Communities and storytelling are intricately linked.

Oral traditions have existed for a very long time.

We are story-driven creatures.

Those with the strongest narratives, win. https://twitter.com/cesilvam/status/1353008614315851776
This is why the narrative of "digital gold" is so pervasive in the BTC "community". You have a sizeable population that is anti-authoritarian, that are able to make quick money from doing nothing, and are incentivized to have others buy so BTC price goes up.
Add to that stories of "overnight millionaires", it's why lotteries are still so popular.

By 2026, the global lottery industry is estimated to be worth $353.1b. https://www.researchdive.com/154/lottery-market

When you then start to form a sense of community around this behavior, the rest is history.
Gamers (not Angry Bird types, but gambling types) don't realize that for every $1 they put into a lottery ticket, their worth becomes $0.70.

https://www.vox.com/first-person/2018/10/26/18019920/lottery-tickets-mega-millions-power-ball

But even if they KNOW this, they may still continue to pour money in for the CHANCE of winning

"In it to win it"
"Gambling dates back to the Paleolithic period, before written history. In Mesopotamia the earliest six-sided dice date to about 3000 BC."

https://en.m.wikipedia.org/wiki/Gambling 

As a result, this behavior is very much engrained into our DNA. So trying to combat that can be challenging indeed
But here's the dark side:

"The estimates for increased numbers of pathological and problem gamblers were multiplied by the estimated social cost per such gambler to arrive at total net cost estimates of $3.8 billion, $3.22 billion, and $2.72 billion." https://www.ncbi.nlm.nih.gov/books/NBK230628/
We are geared towards stories of success. Ones that help us aspire to something "greater," which is why you'll hear more about "overnight millionaires" vs "millions bankrupted each night."

Nothing wrong with aspiring.

But you almost have to fight your own wiring to look under.
Enter #Bitcoin .

Like most innovations, it's beginnings were humble. But somewhere along the line, gamblers (essentially) took over the narrative. Since people saw easy money, the story of a "digital gold" lured in many (and continues to).

But Bitcoin is a lesson in honesty.
Like Smaug, the dragon from The Hobbit, Bitcoin protects itself through the LURE of its (digital) gold.

The catch, however, is that the gold is traceable. The gold you take will follow you in how you use it.

It is no normal gold.

It is much, much more.
So while communities have formed around the BTC narrative for Bitcoin as "digital gold", the catch is that the price is in honesty and integrity.

If you use it for legal means, you will be fine.

If you use it for illegal activities, it will come back to haunt you.
Communities and storytelling are intricately linked.

So if you want to protect your community in a Bitcoin future, ensure that it is built on a foundation of truth. As much as possible

Because, if it's not, a whole world of hurt may ensue for both current & future generations.
You can follow @GeorgeSiosi.
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