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I've seen designers sharing their results for 2020. I find this useful, so here's my contribution.
Amazing Tales sells via DriveThru and Retail. In practice Retail is 99% Amazon, and I don't have the annual figures yet.
So here's how the PDF sales went.
#TTRPG #Marketing
Amazing Tales sells via DriveThru and Retail. In practice Retail is 99% Amazon, and I don't have the annual figures yet.
So here's how the PDF sales went.
#TTRPG #Marketing
PDFs sold for money, copies sold, in order of release
Amazing Tales: 2523
Amazing Tales Colouring book: 282
Quest for the Dragon Crown: 492
Rescue City: 273
Captain Cadava's Treasure: 256
Cryptid Conundrum: 154
A Dream of Trees: 45
Charity Bundle: 337
Amazing Tales: 2523
Amazing Tales Colouring book: 282
Quest for the Dragon Crown: 492
Rescue City: 273
Captain Cadava's Treasure: 256
Cryptid Conundrum: 154
A Dream of Trees: 45
Charity Bundle: 337
In Lockdown I wrote a set of 21 one page scenarios and gave them away. I also wrote a quickstart and gave that away. And then I compiled all that into a single PDF and gave it away - later I started charging for this and gave the profits to charity (the charity bundle, above)
Free PDFs, copies downloaded
Charity Bundle: 3744
Quickstart: 2777
One page scenarios: 31762 (!!!)
Amazing Lessons: 821
Using Amazing Tales Therapeutically: 720
Character sheets: 2471
Charity Bundle: 3744
Quickstart: 2777
One page scenarios: 31762 (!!!)
Amazing Lessons: 821
Using Amazing Tales Therapeutically: 720
Character sheets: 2471
I had not expected the one page scenarios to do so well. The most successful (Of Dragons and Dwarves) has 2312 downloads, the least (Robotop Rescue) 960.
These are good figures for an Indie game, particularly one in its third full year. I suspect there are a few reasons Amazing Tales is doing well.
1. Price, it's good value. $4.95 gets you a PDF with all you need to play. And Amazing Tales is regularly featured in DriveThru's sales, which do a good job of driving volume.
2. Proposition, there aren't many other games designed to play with your four year old.
3. Promotion, I advertise, via Facebook ads, all year round. This cuts the profit per sale considerably, but it keeps the volume high and grows the player base.
I know other designers who've tried this with less success so YMMV.
I know other designers who've tried this with less success so YMMV.
2021 has a bunch of stuff happening. In January I released the Big Book of Amazing Tales, which consolidates most of the paid offerings into a single book. At $32/$42 it's a very different price point to the rest of the products.
I'll also be putting out #AmazingHeroes which is kind of 'Advanced' #AmazingTales, plus a superhero background.
AmazingHeroes, and the Big Book are the last things I have planned in the AmazingTales line. After that I'll be switching my attention to developing a new game, for grown ups.
Tagging @lackingceremony @BlackArmada1 @lumpleygames and @fredhicks and @Epidiah because they do this transparency thing too. If you also do so, comment and link below.
