Love being quoted just based on my tweets (especially the sarcastic ones). Thanks Express.

So let's unpack this. Should companies be setting shop in the EU?

/1
Some- yes.

It's all about what the company does, where it brings goods from, what happens to the goods in the UK and where they're sold to.

/2
In some cases, you'd have double or triple duties after bringing goods into the UK. Rules or origin might be an issue (Percy Pigs). And then there is VAT and cases where you might need a representative in the EU country and loss of triangulation.

/3
Each company thinking about setting up in the EU needs to properly analyse what that means - cost vs benefits.

Setting up in the EU means extra costs. How much are you saving avoiding red tape in the UK?

/4
It's not one size fits all. Not every company could and should be thinking about such an option.

For some, it will be a no brainer and the only way to continue doing what they do now. But not for others.

/5
TL:DR businesses considering setting up in the EU should have a good business case - one based on their own circumstances.

Get advice. Speak to ppl. Think it through.

But yes, for some companies that's the way forward.

/end
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