in most countries there's a solid case for centre left party to go further left to pick up ppl who otherwise wouldn't have voted. this creates a non-linearity that undermines median voter strategy.

problem in aus is compulsory preferential voting eliminates this arg
the win is 100% determined by persuading people who put conservatives above labor on the ballot paper to switch this around. that's the ball game: appealing to marginally conservative voters.
unlike say the usa there is no third option (appeal to disaffected non-voters).

i really wish this wasn't the case because it makes life harder for the sort of left social democracy that i would like to see. but not make to gain by ignoring the strategic reality
*not much to gain

now 1) ideology is not only factor (charisma, campaigning, luck all matter)
2) there are some aspects of left social democracy that are popular & labor has at times done own goals by not pushing (labor like all parties fucks up sometimes, nothing special here)
3) there is some scope to pick which marginal right voters you go after. i think nsw state labor has made a mistake going too hard on regionals and not enough on urbans
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