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Today’s office hours with @craigclemens, @Nicolascole77 and @dickiebush was THE master class on copywriting 
The session was full of knowledge bombs and insights.
There were my 10 favorites
The session was full of knowledge bombs and insights.
There were my 10 favorites
Great copy is timeless and universal.
It is designed to tap into deep, primitive human desires.
Great copywriters understand very well the human psyche.
It is designed to tap into deep, primitive human desires.
Great copywriters understand very well the human psyche.
People don't want your products: they want the outcome.
Communicate the benefits, not the features.
Communicate the benefits, not the features.
If you try to write something for everyone, you end up writing something for anybody.
Have a clear and specific audience.
Have a clear and specific audience.
Relentlessly prune and remove the fluff out of your writing.
Someone once said:
“If I had more time, I would have written a shorter letter”
Take that to heart.
Someone once said:
“If I had more time, I would have written a shorter letter”
Take that to heart.
The written word is the most important medium of communication and we don't spend enough time thinking about how to do use it more effectively.
Let’s change that.
Let’s change that.
Being funny is extremely underrated.
Learn how to tell jokes.
Learn how to tell stories like a comedian.
That can make your message more potent and effective.
Learn how to tell jokes.
Learn how to tell stories like a comedian.
That can make your message more potent and effective.
On headlines:
• Write them before anything else. They frame the rest of the essay, article or book.
• They should make very clear: Who is this for? Why should they care?
• Avoid making vague.
• Write them before anything else. They frame the rest of the essay, article or book.
• They should make very clear: Who is this for? Why should they care?
• Avoid making vague.
Your content should start off with a very strong sentence that makes the reader feel curious and know more.
@JoePompliano is great at this.
Check him out https://twitter.com/joepompliano/status/1294065978322583553
@JoePompliano is great at this.
Check him out
https://twitter.com/joepompliano/status/1294065978322583553
People will pay attention as long as you talk about things they're interested in.
Long-form content still works.
People still watch movies and documentaries. https://twitter.com/Julian/status/1348001394758799361
Long-form content still works.
People still watch movies and documentaries. https://twitter.com/Julian/status/1348001394758799361
"If you say in the first chapter that there is a rifle hanging on the wall, in the second or third chapter it absolutely must go off. If not, it shouldn't be hanging there."
This advice is outdated now.
Today, you need to start your story with the gun blazing.
This advice is outdated now.
Today, you need to start your story with the gun blazing.
If you enjoyed this thread, you should definitely sign up for Ship 30 for 30 and be on the lookup for
@nicolascole77’s upcoming course
@nicolascole77’s upcoming course
Also, you'd love my weekly newsletter Rational Creatives.
Sign up to get tips to grow your audience, nurture your creative process and become a better thinker. https://rationalcreatives.substack.com/
Sign up to get tips to grow your audience, nurture your creative process and become a better thinker. https://rationalcreatives.substack.com/
