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It’s shocking to me how many companies throw money at content marketing with zero strategy behind it—just some loose terms to target for SEO.
You can get much better ROI if there’s a method to the madness.
Some suggestions...
You can get much better ROI if there’s a method to the madness.
Some suggestions...
Take a journalistic/reporting approach.
Connect the dots around themes, patterns, and trends in your space. Make new points. Add to the existing conversation.
Connect the dots around themes, patterns, and trends in your space. Make new points. Add to the existing conversation.
Tell stories.
Pull back the curtain on your company. Spotlight clients with success stories. Talk about wins and failures. Add a human element to your brand.
Pull back the curtain on your company. Spotlight clients with success stories. Talk about wins and failures. Add a human element to your brand.
Lean into original data.
Do research, conduct studies, and share insights gleaned. The backlinking opps from this alone offers a huge upside.
Do research, conduct studies, and share insights gleaned. The backlinking opps from this alone offers a huge upside.
Educate.
Make a list of your customers’ FAQs and then address them in detail with how-tos, examples, and lots of rich context.
Make a list of your customers’ FAQs and then address them in detail with how-tos, examples, and lots of rich context.
Finally: be consistent.
Let readers know they can expect regular content from you. Content isn’t something you pick up and put down or only tackle when you feel like it.
Let readers know they can expect regular content from you. Content isn’t something you pick up and put down or only tackle when you feel like it.
