The funniest thing about RW criticisms of “woke capital” is that it concedes to the Left the most important argument about freedom - that “the State” is not the only inhibitor to human freedom. Private capital is too.

Most conservative arguments about freedom are based around idea that the State curtails individual freedom and the free market is the optimal way to ensure human freedom. If private companies sense a market need to appear "woke" (including policing product use), it's their right.

Now that doesn't mean any concession to State intervention in the economy automatically justifies maximal State control. There are many shades of govt action. But it does yield a key ideological point about whether or not laissez-faire capitalism yields the freedom they want.

What drives "Woke Capital" is bourgeois consumer demand - or at least corporate perceptions of it. Most of "cancel culture" is driven by response to perceived customer demand - that the brand will be too toxic if Personality X stays on board after saying awful things.

Yes, there are some government-required "diversity training" initiatives, etc. But even if those disappeared, there would still be consumer pressure to "cancel" certain people. They might be superficial, but upper-middle class cultural norms are different now than 40 years ago.