Read on Twitter
Why you should tweet about one and only one topic, a thread 
My one and only topic on this account is Marketing. I have another account with more than 42k followers.
The other account is nowhere near one topic. It’s a salad of ideas and a cocktail of topics, in 2 languages.
My one and only topic on this account is Marketing. I have another account with more than 42k followers.
The other account is nowhere near one topic. It’s a salad of ideas and a cocktail of topics, in 2 languages.
How did i get to 42k with all these random topics?
I was closely following trending topics, be it politics, entertainment, sports, memes, puns, you name it.
When you follow trends, you get a sh*t tonne of followers.
But you won’t get too far in terms of business.
Here’s why..
I was closely following trending topics, be it politics, entertainment, sports, memes, puns, you name it.
When you follow trends, you get a sh*t tonne of followers.
But you won’t get too far in terms of business.
Here’s why..
When you tweet randomly about different topics, there is inconsistency.
Inconsistency will not take you anywhere far.
Your random tweets will get you random followers.
Tweet a trending topic today, you get followers.
Tweet a different topic tomorrow you get new followers.
Inconsistency will not take you anywhere far.
Your random tweets will get you random followers.
Tweet a trending topic today, you get followers.
Tweet a different topic tomorrow you get new followers.
What happens is that you’re not only throwing out different topics to the feed, but you’re also getting followers from different fields of interest.
What you get is a non-homogenous audience.
So, the 42k are split into groups of 2-3k of as many as topics you tweet about.
What you get is a non-homogenous audience.
So, the 42k are split into groups of 2-3k of as many as topics you tweet about.
Here’s the worst part:
When you reach this level, you’re as confused as your mixed audience.
You have no idea why you’re losing hundreds of followers in one day because of one tweet.
You do not understand why a good tweet got you just 2 likes from 42k followers.
When you reach this level, you’re as confused as your mixed audience.
You have no idea why you’re losing hundreds of followers in one day because of one tweet.
You do not understand why a good tweet got you just 2 likes from 42k followers.
You fall into a big trap.
You start analysing each tweet, you go into analytics and obsess about time of tweet, day of tweet, language, topic, and audience interests.
You export the data into spreadsheets and start doing charts and get busy with data crunching.
You’re lost...
You start analysing each tweet, you go into analytics and obsess about time of tweet, day of tweet, language, topic, and audience interests.
You export the data into spreadsheets and start doing charts and get busy with data crunching.
You’re lost...
You start seeing meaningless and lame tweets getting 500 likes, and higher quality tweets getting 10 likes.
You even look into these audiences who clicked like, and start engaging when they are most active during the day.
You have no idea that your inconsistency is the reason.
You even look into these audiences who clicked like, and start engaging when they are most active during the day.
You have no idea that your inconsistency is the reason.
Until the day comes and you start comparing same topic tweets to each other.
You start telling yourself last time i tweeted a meme, it got me 780 retweets, this meme should get me similar numbers.
Gradually you realise if you tweet memes, you get the highest engagement.
You start telling yourself last time i tweeted a meme, it got me 780 retweets, this meme should get me similar numbers.
Gradually you realise if you tweet memes, you get the highest engagement.
So, you start giving more importance to your meme tweets.
Out of nowhere, you’re labeled as a memelord.
After few weeks, a serious trending topic is up on the feeds and you want to engage on it.
You are so tempted to tweet about it, but you’re labeled now as a memelord.
Out of nowhere, you’re labeled as a memelord.
After few weeks, a serious trending topic is up on the feeds and you want to engage on it.
You are so tempted to tweet about it, but you’re labeled now as a memelord.
Your numbers do not add up anymore and your analytics charts are totally messed up.
You’re going nowhere, you’re being triggered and driven by trending topics and what goes in your feeds.
Your tweets have now become owned and sponsored by what’s trending.
Until you stop.
You’re going nowhere, you’re being triggered and driven by trending topics and what goes in your feeds.
Your tweets have now become owned and sponsored by what’s trending.
Until you stop.
Once you stop and get out of the trending sh*t, is where you need to get back to the drawing board.
This is the time when you want to study everything without being tempted by a trend or a hot topic.
You start narrowing in and toning your tweets down to one topic.
A pro topic.
This is the time when you want to study everything without being tempted by a trend or a hot topic.
You start narrowing in and toning your tweets down to one topic.
A pro topic.
When you make the decision to start tweeting about one pro topic, your audience will start to decrease significantly.
Do not panic, you’re weeding out all the followers that were after your memes and other trending topics you tweeted about.
This is where you start growing.
Do not panic, you’re weeding out all the followers that were after your memes and other trending topics you tweeted about.
This is where you start growing.
Once you align your tweets and unite them all under one umbrella pro topic, that’s the time you start analysing.
Your analytics will follow a pattern, a solid, consistent and logical chart.
Now that your audience settled into one group, you can now monitor your growth.
Your analytics will follow a pattern, a solid, consistent and logical chart.
Now that your audience settled into one group, you can now monitor your growth.
Looking at the numbers when your tweets follow a consistent topic and your audience belong to one group, you can start making sound and informed decisions.
Data is not going to help you if it is scattered.
Now that everything falls into one path, your charts make sense.
Data is not going to help you if it is scattered.
Now that everything falls into one path, your charts make sense.
The way forward is:
1- One umbrella topic
2- One homogenous audience
3- One objective
Consistency is the driver of your growth.
Random topics will grow your engagement but will slow your returns.
Your objective is not only to engage your audience, but also to convert them.
1- One umbrella topic
2- One homogenous audience
3- One objective
Consistency is the driver of your growth.
Random topics will grow your engagement but will slow your returns.
Your objective is not only to engage your audience, but also to convert them.
