Blame @FoxNews. This needs to be emphasized a lot going forward.

Broadcast TV Fox reaches & dissuades moderate conservatives who otherwise might accept that alterations in power to the Democrats are not the apocalypse.

The furthest right quintile is unreachable. The American

1 https://twitter.com/mikeduncan/status/1352624313602633735
hard right has been lost in conspiracy theories for a century: FDR as Bolshevik, fluoridation, Trilateral Commission, New World Order, birtherism. Mercifully, they're served by narrowcast radio & social media of limited reach.

It's Fox TV reaching the next, softer right,

2
quintile which is the problem. These voters are church-going conservatives w/ intense preferences on stuff like abortion, taxes, & immigration, but crucially they are not hard-right bananas. They know Trump was flawed & that the Capitol sack was terrible.Their post-sack drift

3
is what finally pushed T's approval rating into the 30s.

But Fox is broadcast TV, somewhat reality-based, & therefore credible, so they keep hearing the wild exaggerations Fox puts out there. Even if they don't watch Fox, their friends do. & GOP pols desperate for Fox airtime

4
for their career advancement increasingly mirror Fox talking points. So these voters keep hearing, if only downstream, @ the wars on Xmas & the police, Benghazi, H Biden's laptop, & so on. They don't believe it all, but these seem like questions which should be answered. And

5
of course, Fox provides no answers, only more hyperbole.

It is not clear what the answer is. Fox News' business model is based on exaggeration. If the rest of the media is not corrupt, dreadful lefties, then there's no reason to watch Fox. Even if Fox staff know empirically

6
that much of its news is hyperbole - a few antifa protests are the same as the Capitol sack; the 'Biden crime family' - the financial interest to continuing to scare the daylights out of its aging viewers is massive. If the network were to move to hard news, it wd go bankrupt.

7
That's why so much of the opinion stuff feels like an act. Carlson, Hannity, & Ingraham aren't dumb, aren't Waters or Pirro. U can see in their smirks & smiles that they know a lot of their stories r absurd. But as Pesci wd say,it's always the dollars https://www.101soundboards.com/sounds/333397-always-the-dollars-always-the-fuckin-dollars

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You can follow @Robert_E_Kelly.
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