Read on Twitter
In this THREAD I'm going to breakdown a killer sales page and reveal the structure so that you can use it in your own promotions.
We'll be looking at "The Best Way to Say It" by @JoshuaLisec which is a beautiful example of a simple, sexy, and seductive sales page that sells.
We'll be looking at "The Best Way to Say It" by @JoshuaLisec which is a beautiful example of a simple, sexy, and seductive sales page that sells.
Josh
(let's hope he's okay with me calling him that)
starts out by identifying his target market, making a big promise, and crushing objections.
>> proven system, repeatable, allows you to write persuasively.
>> even if you're NOT XYZ
Nice.
(let's hope he's okay with me calling him that)
starts out by identifying his target market, making a big promise, and crushing objections.
>> proven system, repeatable, allows you to write persuasively.
>> even if you're NOT XYZ
Nice.
The next section addresses the pain points people face when sitting down to write.
He agitates his audience by highlighting the frustrations and problems they face when tackling a project.
>> Uses emotional language (violently, sick, tired)
>> Paints a picture of failure.
He agitates his audience by highlighting the frustrations and problems they face when tackling a project.
>> Uses emotional language (violently, sick, tired)
>> Paints a picture of failure.
Next:
Josh switches gears.
He paints a desirable picture of no longer having those problems.
>> "You could easily learn this step-by-step system and become a persuasion maestro"
Then he introduces himself and hits you with a truckload of authority and credibility.
Josh switches gears.
He paints a desirable picture of no longer having those problems.
>> "You could easily learn this step-by-step system and become a persuasion maestro"
Then he introduces himself and hits you with a truckload of authority and credibility.
Once he wraps up telling you exactly why he is someone worth listening to, he slaps you with a tsunami of proof.
In fact, the proof section takes up 75% of his entire sales page.
Why sell your own product when half of Twitter can do it for you?
Nice.
In fact, the proof section takes up 75% of his entire sales page.
Why sell your own product when half of Twitter can do it for you?
Nice.
Once the proof section is wrapped up he:
>> closes out the sales letter with more pain points
>> switches gears again and hits you with more benefits
Then he introduces the price & tells you exactly what you'll get inside.
>> closes out the sales letter with more pain points
>> switches gears again and hits you with more benefits
Then he introduces the price & tells you exactly what you'll get inside.
Finally, Josh throws up a P.S section to handle more objections and delivers a final call to action.
Here's the basic structure:
>> Identify audience and make a bold promise
>> address objections
>> Agitate & Desire
>> Authority and Proof
>> Agitate and Desire
>> CTA
Here's the basic structure:
>> Identify audience and make a bold promise
>> address objections
>> Agitate & Desire
>> Authority and Proof
>> Agitate and Desire
>> CTA
Josh's sales letters convert as high as 14.5% which is mind-blowing when you consider 2.35% is the standard across industries.
Why so high?
RESEARCH
Josh knows his customer so well that the sales page basically writes itself.
Full page here: https://gumroad.com/a/151647347/hRula
Why so high?
RESEARCH
Josh knows his customer so well that the sales page basically writes itself.
Full page here: https://gumroad.com/a/151647347/hRula
If you enjoyed this breakdown and would like to see more just like this:
Hit that RT button and share the love.
Hit that RT button and share the love.
