Thread by @ECMcLaughlin, Just gonna say that I think there’s going to come a point [...]

Just gonna say that I think there’s going to come a point where we view the way alcohol has been mass-marketed to women over the past few decades in the same way we view cigarette advertising in the 50s.

Think about how many times you say wine is the solution. It’s not.

(You know what is the solution to everything by the way? Justice.)

(Also: 156 days here.)

For everyone responding defensively: 1) that’s a sign to do some self-examination; 2) when you’re hungover all the time you’re not operating a full capacity; 3) patriarchy likes us numb because it keeps us quiet.

https://www.bbc.com/worklife/article/20200924-the-feminisation-of-alcohol-marketing

The feminisation of alcohol marketing

Pink, glitter, ‘mummy wine time’… how the ways marketers sell drinks to women can be patronising – and damaging.

https://www.bbc.com/worklife/article/20200924-the-feminisation-of-alcohol-marketing

From 2012 https://www.nytimes.com/2012/08/30/business/media/marketing-wine-as-a-respite-for-harried-women.html?referringSource=articleShare

Marketing Wine as a Respite From Women’s Many Roles (Published 2012)

Chateau Ste. Michelle is introducing a campaign aimed at women that promotes wine as a break from juggling work, family and households.

https://www.nytimes.com/2012/08/30/business/media/marketing-wine-as-a-respite-for-harried-women.html?referringSource=articleShare

It’s been thoroughly researched to make us more sensitive to the advertising.

http://web.sonoma.edu/users/a/atkint/forms/atkin,%20nowak%20and%20garcia%20(2007)%20-%20women%20wone%20consumers.pdf

I mean for fucks sake. https://theconversation.com/how-alcohol-companies-are-using-international-womens-day-to-sell-more-drinks-to-women-113081

How alcohol companies are using International Women's Day to sell more drinks to women

Alcohol is a leading cause of early deaths among 15- to 49-year-old women worldwide, but drinks marketers love using empowerment to sell them more products.

https://theconversation.com/how-alcohol-companies-are-using-international-womens-day-to-sell-more-drinks-to-women-113081

https://www.bandt.com.au/wine-ads-leave-lasting-impression-for-women/

Wine Ads Leave Lasting Impression on Women

Marketers are missing the mark when it comes to selling alcohol to women with wine advertising performing the best.

https://www.bandt.com.au/wine-ads-leave-lasting-impression-for-women/

Also, everyone should read this article by @KristiCCoulter, particularly if your response to this is something along the lines of “don’t tag me with this, Elizabeth.”

Open your mind. https://qz.com/762868/giving-up-alcohol-opened-my-eyes-to-the-infuriating-truth-about-why-women-drink/

Giving up alcohol opened my eyes to the infuriating truth about why women drink

We can’t afford to live lives we have to fool ourselves into tolerating.

https://qz.com/762868/giving-up-alcohol-opened-my-eyes-to-the-infuriating-truth-about-why-women-drink/

Ok, last point of the am. You don’t have to be an alcoholic to quit. You don’t have to be dependent to see that alcohol numbs you and denies you your full expression & the capacity to have complete clarity.

It is a SOCIAL JUSTICE issue.

Tagging @chrissyteigen. Welcome, sister.

Oh look what just hit my timeline 22 minutes ago. https://twitter.com/reuters/status/1352614493579313153