1/4
I just read the @goabstract #StateofDesign2021
Loved the layout and illustrations.
https://ctt.ec/uh7fd+
My favorite bits below
I just read the @goabstract #StateofDesign2021
Loved the layout and illustrations.

My favorite bits below
2/4
âYouâd give [the product] to the designers at the end, and theyâd make it look nice,â she says. âBut as it matured â as research matured â the perspective shifted from âWhat can we make and ship?â to âWhat is the impact that we want to have on a customer?ââ
âYouâd give [the product] to the designers at the end, and theyâd make it look nice,â she says. âBut as it matured â as research matured â the perspective shifted from âWhat can we make and ship?â to âWhat is the impact that we want to have on a customer?ââ
3/4
"With an increase in responsibility and a closer tie to business strategy, teams have to contend with a staggering amount of feedback â and itâs almost never unanimous."
"With an increase in responsibility and a closer tie to business strategy, teams have to contend with a staggering amount of feedback â and itâs almost never unanimous."
4/4
âLearning how to document design decisions enables rationale to become the tiebreaker,â she says. âIf you can share the rationale behind your decisions, then you take opinion off the table. Opinion no longer becomes the deciding factor in what goes out the door.â
âLearning how to document design decisions enables rationale to become the tiebreaker,â she says. âIf you can share the rationale behind your decisions, then you take opinion off the table. Opinion no longer becomes the deciding factor in what goes out the door.â