2/4

“You’d give [the product] to the designers at the end, and they’d make it look nice,” she says. “But as it matured — as research matured — the perspective shifted from ‘What can we make and ship?’ to ‘What is the impact that we want to have on a customer?’”
3/4

"With an increase in responsibility and a closer tie to business strategy, teams have to contend with a staggering amount of feedback — and it’s almost never unanimous."
4/4

“Learning how to document design decisions enables rationale to become the tiebreaker,” she says. “If you can share the rationale behind your decisions, then you take opinion off the table. Opinion no longer becomes the deciding factor in what goes out the door.”
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