In The British Library, I found old copies of Protect and Survive Monthly. Here are some of the front covers.
The magazine invited readers to buy THE SURVIVAL TIE. Perfect for those who wish to "identify themselves as a survival enthusiast".
On a darker note, the mag asked whether your pet will survive nuclear war.

"'But Mummy, we can't leave Topsy behind!" Topsy may be anything from a fully-grown Alsatian to a gerbil, but did you prepare for her?"
"We'll dig your hole!"

It also carried classy ads for shelter builders.
I remember that visit to the mighty British Library, and the first item I requested was...

The Nuclear War Fun Book.
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