Are billboards dead? 💀

Yes and no:

This billboard design/offer performs well at only one of the 4 different locations this client has.

A short thread: đŸ§”
Tracking redemptions of this offer:

The prime location gets over 60% of new players saying they came in from the billboard.📈

The other 3 spots weren't very effective with around 15% of new players saying they came in from those billboards. 📉
So yes billboards do work in the sense that they are proven to bring in new customers.

They don't work when your ad or location isn't effective. Billboards cost a lot of money, so make sure you have a way to track their effectiveness.
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