Communication Strategies for making Truths Stick and Myths Fade

1 repetition of correct information
2 true info needs to be made as accessible as possible
3 one of the most powerful strategies for avoiding misinformation is to know it is coming

https://behavioralpolicy.org/wp-content/uploads/2017/05/BSP_vol1is1_Schwarz.pdf

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The Big Five Questions We Ask to Evaluate Truth
https://behavioralpolicy.org/wp-content/uploads/2017/05/BSP_vol1is1_Schwarz.pdf

1. Social Consensus: Do Others Believe It?
2. Support: Evidence to Substantiate It?
3. Consistency: Compatible with What I Believe?
4. Coherence: Does It Tell Good Story?
5. Credibility of Source?

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four key considerations and pitfalls
1 Repeating False Information = A Bad Idea - Repetition Increases Acceptance
2 Repetition Spreads Misinformation to New Audiences
3 Myth-Busting Can Convey Controversy
4 Anecdotes and Photographs Reinforce the Message

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