One last thing.

Your landing page is your sales pitch. Never forget this. Examine each element and ask:

“Would this help me sell if I met the customer in person?”

If not, remove it.
And if you don't know go out and *sell to customers in person.*

You'll learn that fancy words and random images of people shaking hands don't get you far. But more importantly, you'll learn the attitude of your customer and the words you need to convince them.
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